The people who make it real

Guilherme von Cupper

Football Agent and CEO, Berlin Sports Bridge for Talents

Works in international football transfers and player career management every day, and is a Board Member of Berlin Sports.

Jan Schweele

Founding Partner, Berlin Sports Law

Over ten years in international sports law, representing clients before FIFA, CAS and other sports arbitration bodies.

Dr. Georg Froese

Founder and Owner, Berlin Sports

A former professional footballer with clubs including 1. FC Union Berlin, with a diploma in Psychology, a PhD in Sport Sciences and first prize in the German Football Association's Science Award.

Hugo Varela

Co-owner, Soccerex

Co-owner of Soccerex, the football industry's leading business event. He negotiated the €36 million takeover of Málaga CF and ran football operations at Panathinaikos and Girondins de Bordeaux.

Prof. Dr. Martin Schimke

CAS Arbitrator, Of Counsel at Bird & Bird

A former basketball international and a CAS arbitrator since 1999, including at the 2012 and 2018 Olympic Games.

Rosalía Ortega

Sports Lawyer and International Arbitrator

President of the Ibero-American Institute of Sports Law and an Appeal Judge at the International Basketball Federation.

Dani Carvalho

Former Portugal international, TV commentator at CNN Portugal

Played for Benfica, Sporting, Ajax, West Ham and Atlético Madrid, and is now one of Portugal's best-known sports commentators.

Guilherme Müller

General Manager, Benfica Campus

Runs the day-to-day operations of Benfica's training and development hub, one of Europe's leading football academies.

Lourenço Cardoso Menezes

International Business Manager, SL Benfica

Leads Benfica's international expansion and football education projects, and has worked on events including the FIFA World Cup and UEFA Champions League finals.

João Vaz Pinto

Senior B2B Sales & Partnerships Manager, SL Benfica

Oversees Benfica's commercial partnerships, premium hospitality and matchday experiences at Estádio da Luz.

Joaquim Milheiro

Technical Director, SL Benfica

A coach educator with over 20 years in elite player development, who coordinated Portugal's youth national teams from U15 to U20.

Alex Avellanet

FIFA-licensed agent, founder of Upright City FC

The first Uruguayan woman to become a FIFA-licensed agent, and a driving force behind the growth of women's football.

Cindy Santos

TV Host and Sports Journalist, Sporting CP

Presents programmes on leadership and mental health in sport, and moderates talks and panels on sport and wellness.

Sabrina Carrozza

Sports Marketing and Communications Specialist

Founder of Sabrina Comms, with 20 years of work for brands including FC Barcelona, FC Bayern Munich and Google.

Shane Howard

Co-founder, Experts in Residence

Works with governments, universities and companies to connect talent, capital and culture, from Lisbon to Riyadh to Silicon Valley.

Thomás Bosak

Associate Lawyer, Berlin Sports Law

Represents clients before Brazilian courts, FIFA and CAS, and holds a Master's in International Sports Law from ISDE Madrid.

Anna Pereira

CEO, The Wellness Universe

An author and wellness advocate who supports women in sport through safeguarding and well-being initiatives.